Written the way your most likely buyer writes: their price, their earn-out, their conditions, their exclusivity ask, their warranty posture. Calibrated to a real buyer type - trade acquirer, private-equity bolt-on, or family office.
Every adjustment to the headline number, traced to the specific finding that drives it - with the fix.
The five to eight items doing the damage, and a one-hour walkthrough of what to do about them.
The Shadow Bid™ is an illustrative simulation prepared for you alone, to inform your preparation. It is not an offer capable of acceptance, not a formal valuation, and not financial product advice. That framing appears on the letter itself, because clarity is the product.
$8,000–$12,000 ex GST
Fixed and confirmed before we start. One to two weeks from complete information.
And here’s the mechanic: 100% of the fee is credited against a Transaction Readiness Assessment commenced within 90 days. Start small; it never costs you.
“Will it be confronting?” Probably. It’s also the cheapest confronting news you’ll ever receive - every chip comes with its cause and its fix.
“What do you need from me?” A short information set (we send the list), one two-hour conversation, and honesty about the numbers.